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Why Strategic Planning?

Strategic planning determines an organization’s direction over a defined timeframe, and how it will arrive at its destination. There are a variety of models and approaches used in strategic planning. The development of a strategic plan depends on an organization's leadership, culture, complexity of environment, size, and expertise of planners, among other factors. We design the process that is most effective for a particular organization.

Strategic planning serves a variety of purposes in nonprofit organizations, including to:

  • Clearly define the mission of the organization and establish realistic goals and objectives consistent with this mission, and within the organization’s capacity for implementation.

  • Communicate those goals and objectives to the organization’s constituents.

  • Ensure the most effective use of resources by focusing on the key priorities.

  • Provide a base from which progress can be measured.

  • Build consensus about where the organization is heading.

  • Foster strong and effective board-staff relations.

  • Increase productivity through greater efficiency and effectiveness.

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